Plain Jane

The perfect picture is worth a thousand words

(and maybe even a thousand sales)!

Photographed for Plain Jane

Did you know that visuals are processed 60,000 times faster than text? That's because of the way our brains evolved: we've been using pictures to communicate since the beginning. So it makes sense that, as marketers, we should use visuals to get our message across when possible.

But what exactly makes for a good visual?

First of all, you want it to be clear—not cluttered with unnecessary text or other distracting elements. A picture with a lot of stuff going on can be hard to understand and will lose the viewer's attention quickly.

Beyond that, the best visuals are the ones that make you feel something. Whether it's happiness or sadness or excitement or even anger, if your product photo can evoke an emotion then it has done its job well!

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