Keith Romanowski — Visual Production

I build visual systems
for growing brands.

Ongoing photography and creative direction built to increase conversion — not just fill a content calendar.

Revenue Diagnostic
What stronger visuals
could be worth to you.

Across the brands I work with, I consistently see conversion improvements in the 17–28% range after upgrading visual assets. Adjust the sliders to see what that looks like against your own numbers.

Annual revenue
$1,000,000
$150K$20M
Estimated conversion lift
22%
17% conservative28% aggressive
Estimated revenue opportunity
$220,000

Potential additional revenue from improved conversion and perceived product value, based on your inputs.

Current revenue$1,000,000
Conversion lift applied22%
Revenue opportunity$220,000
Talk through what this looks like for your brand →
Conversion lift range drawn from results I've seen across my own client work — brands in CPG, wellness, and DTC e-commerce. Individual results vary based on category, audience, and your current visual baseline.
Brands I've worked with
Why visuals move revenue
Three mechanisms.
Each measurable.
01
Conversion rate

Customers buy when they can clearly see texture, scale, and quality. Ambiguity creates hesitation. Hesitation creates abandonment. Better imagery closes that gap.

02
Perceived value

Premium imagery lets you compete on quality instead of price. Weak visuals push brands into discount territory regardless of what the product actually is. The image sets the price anchor before anyone reads a word.

03
Ad performance

On paid social, the image is the ad — it accounts for the majority of performance, more than targeting, more than budget. Better creative directly lowers CPA and raises ROAS without touching your media spend.

What I run for brands
Ongoing visual
production systems.

Most photographers sell you a shoot. I build a system — consistent creative direction, reliable output, and visuals that stay aligned with how your brand is growing.

Product hero imagery

Clean, conversion-focused shots for product pages, ecommerce, social media and ads.

Lifestyle and campaign

In-context photography that shows the product living in the world your customers want to be in.

Ad creative

Statics designed to perform on Meta and beyond. Built with the platform in mind, not just the product.

Creative direction

Visual strategy across the brand — shot lists, mood direction, consistency frameworks for fast-moving teams.

Retainer production

Ongoing monthly output for brands that are launching products and scaling consistently.

One-off projects

Single shoots for rebrands, product launches, or when you need to upgrade a specific asset quickly.

Selected Work
Work that
moves product.

Visuals built to stop the scroll, communicate quality, and give customers the confidence to buy.

Investment
Honest ranges.
Scoped to your situation.

These are realistic starting points. What makes sense depends on volume, frequency, and goals — I'll figure that out with you on a call.

One-Off Project
$1K – $12K
per shoot

Scope-dependent. Most single projects land between $1K–$3.5K depending on product count, production complexity, and what you need the images to do. Best for filling specific gaps, one-time launches, or testing the water before committing to ongoing production.

Monthly Retainer
$1K – $6K
per month

This is how most brands work with me. Consistent monthly output, a creative partner who knows your product and brand, and visuals that compound over time. No re-briefing from scratch, no gaps in your content — just reliable production that keeps pace with how you're growing.

FAQ
Common
questions.

If something isn't covered here, the fastest way to get an answer is a quick call.

How do I know your visuals will actually improve my sales?+

Pretty photos don't sell products — clear visuals do. Every image I create is designed around how customers evaluate products online. The goal is simple: remove doubt and increase conversions.

Your work looks high-end. Is this going to be expensive?+

Random one-off shoots add up fast. Lit Studio is built around structured visual systems so brands get consistent, high-performing content without starting from scratch every time. Most clients spend less and get better results.

What if the images aren't what I expected?+

We lock in the creative direction before production starts. You'll know exactly what we're creating before anything gets shot. No surprises.

What if the project takes forever?+

Speed is part of the system. Clear timelines, fast communication, and an efficient workflow keep everything moving. Most projects are completed faster than clients expect.

Why not just hire a cheaper photographer?+

Most photographers deliver photos. I help product brands build visual systems that increase conversion. That difference is what turns images into revenue.

Do you guarantee results?+

Yes — for retainer clients. I offer a 3-month conversion guarantee. If the visuals don't improve performance, I reshoot for free.

From brands I work with
Results, in their own words.

"Working with the Lit Studio has been one of the best business decisions we have made. The quality of the images, the speed of the work, and the pricing all three make them the best photography company we have ever worked with. We would recommend them 100 times over."

Nick Vondra Metta Hemp

"Keith does fantastic work! We've tried others but continue to return to the Lit Studio."

Kyle Colpack Black Tie CBD

"I am extremely picky when it comes to product photography for my brand. The Lit Studio has made me the best photos I have ever seen. I never had to ask for any reshoots, or any edits, or anything. I'm blown away at how good he is, how fast he works, and how well his packages are priced. If you are thinking about hiring Keith, do not hesitate. You're in good hands."

Dale Hewett New Phase Blends
My Guarantees
Satisfaction guarantee

If you're not happy with the images, I revise or reshoot. No runaround, no hidden fees. Most photographers hand you files and move on. I don't.

Retainer clients only 90 Day conversion guarantee

If your images don't perform within 90 days of launch, you get a full reshoot at no additional creative fee. I'm invested in your results, not just the deliverables.

Next step

Let's figure out what
your brand actually needs.

15 minutes. I'll review your current visual assets and tell you where the biggest opportunities are. No pitch. No deck. Just an honest conversation.

580+ projects completed across 90+ brands.