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Truthfully, I believe that content is everything.

Because even if people aren't reading what you wrote, they're seeing the images you posted or watching the videos you produced.

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And when someone sees those things? They have a reaction. They trust what they see, whether it's good or bad. Even if they don't have time to engage—even if they don't click through to read more—they still see what you're putting out there and make decisions about who you are based on your content alone (whether it's intentional or not).

So what does this mean for YOU? It means that when you put something out there, it needs to be GOOD—not just good enough for now or just good enough for right this second. It has to be good enough for everyone who will ever see it, because the internet never forgets.

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