Blue Herb

The idea that a picture is worth 1,000 words

relays a number of useful ideas, but it’s particularly poignant in terms of advertising.

Photography for RXD Co

Instead of telling people certain facts or using words to relay a pitch, you can use your photographs to spread a powerful message that’s imparted at a glance. Our minds are designed to pick up on nonverbal cues, and photographs tap into parts of the brain that are difficult or impossible to reach through text or audio. When combined with the right text, photos are perhaps the most powerful tool at your disposal.

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