Stage 01

Day 0

Cold

Goal:Curiosity. Get a reply.

You spotted their site. You found something specific. You mention it without explaining it. One email. No pitch. No ask beyond a reply.

Email

Cold Email

Before You Send

Found one specific visual issue on their site
Personalized first name and company name
Email is under 80 words
No pitch, no ask, no link

Stage 02

Same day as reply

Warm

Goal:Create anticipation for the Loom.

They replied. Tease the observation without revealing it. Record a custom Loom audit of their specific site. Send the video link to the audit page.

Email 1 — Reply Teaser

Reply Email

Email 2 — Loom Send

Loom Email

Before You Send the Loom

Custom Loom recorded for their specific site
Loom embed URL updated on the audit page
Audit page link in email is correct for this prospect

Stage 03

After Loom email

Audit Page

Goal:Convert video viewer into booked discovery call.

They land here after clicking the Loom link. The page does the work. Hero → Video → Bridge CTA → Nick Vondra quote → Testimonials → Logos → Calendly. Update the Loom embed per prospect before sending.

Page Flow

Hero: "I Spent Time On Your Site." — specific, personal
Loom embed — custom video for this prospect
Bridge CTA: "If That Resonated, Let's Talk."
Nick Vondra anchor quote
Testimonials — Astro Labs, Black Tie, Chubby Gorilla
Logo marquee — 90+ brands
Calendly embed — discovery call booking

Stage 04

Fires immediately on booking

Call Booked

Goal:Get them to show up prepared and already half-sold.

They booked a discovery call. Use the prompt below to generate a personalized confirmation email by scraping their URL. One specific line about their brand. Hard sell on the before-the-call page.

AI Prompt — Generate Personalized Confirmation

Booking Confirmation Prompt

You are Keith Romanowski, founder of Lit Studio.

A prospect just watched a personalized Loom audit of their brand and booked a discovery call.

Their website: [PASTE URL]

Scrape the site and extract:
- Brand name and what they sell
- How they position themselves (premium, natural, DTC, etc.)
- Any brand story or founder details
- Product range and variants
- Anything that signals visual ambition vs. visual reality gap

Then write a short booking confirmation email.

Rules:
- Open with ONE specific line about their brand — something that shows you actually looked at their site. Reference the product, the story, or the positioning. Never generic.
- Second line acknowledges they booked and that you're looking forward to the call — one sentence max
- Third block: sell the before-the-call page with a sharp reason to click — what they'll get from it, not just "it'll help"
- Include this link on its own line: thelitstudio.com/before-the-call
- Close warm, one line

Tone: casual, direct, human — like a text from someone who knows what they're doing
Length: 80–120 words max
No "hope you're doing well"
No fluff, no corporate language, no em dashes

Email Template (manual version)

Booking Confirmation Email

Page

Before The Call ↗

Stage 05

15 minutes

Discovery Call

Goal:Understand their situation well enough to reflect it back perfectly. Book proposal call before hanging up.

Run the script. Uncover pain, impact, urgency, past attempts, desired outcome. Never leave without a proposal call date locked — 3 days out.

Pitch Generator Prompt

Discovery Call Pitch Prompt

Visit:

[link]

Look at their products, story, and how they present themselves visually. Then write a short pitch — about 90 words — explaining how Lit Studio can help. Lit Studio is a solo product photography studio that builds ongoing visual systems for DTC brands. Keith shoots product photos, lifestyle images, short video, and ad creative. The goal is to make the brand look as premium as the product actually is. Write at a 7th grade reading level. Sound like a real person on a Zoom call — calm, direct, confident. No fluff. Break lines frequently to control rhythm. Use short fragments mixed with slightly longer thoughts. Every line should feel easy to read aloud. Pacing should feel intentional and cinematic. Structure the pitch like this: open by acknowledging what the brand already has. Name the gap between how the visuals feel versus how the product actually is. Build toward a solution. End with a closing statement that is strong, memorable, and specific to this brand. It should feel weighty — like the last line of a film. Do not use a generic closer. Make it earned.

---

Use the example below as a style reference, not a template to copy, focusing on tone, pacing, and emotional flow rather than exact structure or line formatting. Pay attention to how it uses short controlled lines for rhythm, builds contrast between what is and what could be, and gradually develops a sense of tension that leads into a clear shift in thinking. The goal is to recreate the feel of it in a natural way for each brand, not to mirror the structure or line pattern directly, and to let the writing adapt to the specific story and context each time.

Example:

Ancient Terra
already has the pieces.
Thoughtful products.
Clean packaging.
A real story behind the brand.
The foundation is there.
But right now,
the visuals feel more informative
than emotional.
The site explains
what the product is.
It doesn't fully pull people
into what the brand feels like.
There's room
for more depth.
More consistency.
More moments that make someone stop —
and feel something.
When the visuals finally match
the quality of the product —
the whole brand starts to feel more valuable.
That's what we build.
Not by changing what you have —
but by making it look
like what it actually is.

---

Rules:

- Each row of copy should only contain a max 6 words.
- Always speak in the first person - I'm a one man team.

Questions to Ask (not all — pick what fits)

So tell me a little about your brand.
What's been the biggest challenge with your current product visuals?
What's not working as well as you'd like? What do you feel is missing?
How is that affecting your sales or conversions right now?
How important is it for you to solve this right now?
What would happen if you fixed this in the next 30 days?
If nothing changes, what happens? What would it cost you for another 6 months?
What have you tried so far? Any issues with past photographers?
What's your ideal outcome?
What's important to you when working with someone?

Rate Mention

Pricing Range

Close the Call

Book the Proposal Call

Stage 06

Within 1 hour of hanging up

Post-Discovery Email

Goal:Make them feel so understood that not showing up to the proposal call isn't an option.

Transcript goes into the prompt. Email reflects their exact situation back using their own language. Reframes the problem. Light positioning. Soft CTA. Discovery PDF attached.

AI Prompt — Generate Email from Transcript

Post-Discovery Email Prompt

I just got off a Zoom call with a prospect.

Attached is the transcript.

First, extract:
- Their main pain points
- Their goals
- Their current situation
- Any objections or hesitations
- Specific phrases they used that reveal emotion

Then write a follow-up email.

Goals of the email:
- Make them feel deeply understood
- Reflect their situation in a clear, simple way
- Reframe their problem (add insight they didn't articulate)
- Position me as the natural solution (without being pushy)
- Encourage a reply or next step

Tone:
- Casual, human, and direct
- No fluff, no corporate language
- No "hope you're doing well"
- Write like a thoughtful text message, not a sales email

Style:
- Short sentences
- Punchy
- 100–150 words max

Structure:
1. Personal opener referencing the call
2. Reflect their situation (use their language if possible)
3. Insight or reframe
4. Light positioning of my approach/system
5. Soft CTA (continue convo, not hard sell)

Make sure the email feels genuine, helpful, and easy to respond to.
Mention I've also put together a quick summary of what we covered — see attached.

[PASTE TRANSCRIPT]

AI Prompt — Generate Discovery PDF Copy

Discovery PDF Copy Prompt

I need you to carefully read this discovery call transcript with a lead.

Your job is to identify:

Their biggest challenges, bottlenecks, and frustrations
What is currently holding the brand back
Any gaps in branding, visuals, content, positioning, or strategy
The underlying business problem behind what they are saying
Any emotional drivers, fears, or goals influencing decisions

Then provide clear, simple, and strategic solutions explaining exactly how I would solve each problem through creative direction, product imagery, lifestyle imagery, branding, content systems, marketing support, or positioning.

Prioritize the most important issues first.

Keep the response:

Under 650 characters
Concise and easy to skim
Written in a confident, strategic tone
Focused on outcomes and business impact
Specific, not generic
Free of fluff or filler

Do not summarize the call. Extract only the most valuable insights.

Structure:

Main Challenges
Recommended Solutions
Expected Outcome

Write as if this will be pasted directly into a client proposal.

Here is the transcript:

[transcript]

Before Sending

Email generated from transcript — not from memory
Uses their specific language from the call
Discovery PDF generated and attached
Proposal call date/time confirmed
Sent within 1 hour — while the call is still fresh

Stage 07

Day 1 + Day 2 after discovery

Nurture Sequence

Goal:Plant system thinking. Eliminate competitors. Before they see pricing.

Two emails. Always. No decisions based on how the call felt. Day 1 goes the next day. Day 2 goes the day after. Every time.

Day 1 — Next Day After Discovery

Never Run Out of Content → /lit-system

Day 2 — Day After That

Before You Hire Anyone → /before-you-hire-anyone + Results PS

Pages

The Lit System ↗ Before You Hire Anyone ↗ Results ↗

Stage 08

3 days after discovery

Proposal Call

Goal:Close or surface the real objection. Never end without a defined next step.

Walk the deck. Confirm their pain points. Perception engineering. Assets overview. ROI calculator. Package builder. Then ask for the business — directly.

Call Checklist

Confirmed their pain points from the discovery call
Walked the perception engineering slide
Showed the asset layers — what gets built
Ran the ROI calculator with their actual revenue numbers
Presented packages via the package builder
Asked: "Which of these feels like the right starting point?"
Asked the 1-to-10 question
Handled all objections
Defined next step — payment page or locked follow-up time

Solution Summary Prompt (use at end of pitch)

Solution Summary Prompt

1-to-10 Response Guide

9 – 10

That's what I like to hear. Let's lock it in. I'll send the proposal link today — selecting the package brings you right to the payment page.

7 – 8

An 8 is interesting. What's the 2 keeping it from a 10? [Let them answer — this surfaces the real objection.] Makes sense. So if we could solve that — would you be ready to move forward?

5 – 6

Okay, fair. What would need to change for this to feel like a clear yes?

Below 5

I appreciate you being straight with me. It sounds like the timing might not be right. What's missing right now?

The Close

Let me send the proposal over today. Selecting the package that feels right for where you're at will bring you straight to the payment page. Does that work?

Exit Rule

Never end with "let me know when you're ready." Always leave with either a payment page or a specific follow-up day and time locked.

Objection Handling

"This is more than we were expecting to spend."

Totally fair. Most brands compare this to a one-off shoot. But that's a different thing. A one-off shoot resets the clock. What we're building compounds over time.

"We already have an internal team."

Perfect. That actually works well. Your team executes. I build the performance system they operate inside of.

"Can we just start with one shoot?"

We can test. But I don't test random assets. If we do a pilot, it's structured. Built to measure performance. Not just content output.

"How do we know this will increase conversions?"

Three levers: click-through rate, on-page conversion, perceived price point. Everything I create is built to influence those three.

"We need to think about it."

Of course. Is there anything specific that feels unclear? Or risky right now?

"What if we don't need assets one month?"

Once the system is running and the asset library is building, the question flips — you can't afford to stop. Consistency compounds. One-off shoots don't.

Stage 09

Within 1 hour of proposal call

Post-Proposal Email

Goal:Keep momentum while the call is still fresh.

AI-generated from the proposal call transcript. Reflects the call. Names the root cause. Sends the proposal link. Stripe on the other end.

AI Prompt — Generate from Transcript

Post-Proposal Email Prompt

You are Keith Romanowski, founder of Lit Studio — a product visual production studio based in New York. You speak plainly, earn trust through specificity, and never oversell.

STEP 1 — Extract from the transcript:
- Pain points — what's broken or frustrating
- Goals — what they're trying to achieve
- Current situation — where they are right now
- Objections or hesitations — what's making them pause
- Emotional language — specific words or phrases they used
- What they care about most — the thing underneath everything else
- Buying stage — are they ready, evaluating, or still figuring it out?

Do this before writing anything. The email lives or dies on what you pull here.

STEP 2 — Write the follow-up email that sends the proposal link.

The email must:
- Open with a specific reference to something from the call — not a generic opener
- Reflect their situation back clearly — make them feel like you actually listened
- Name the root cause of their problem — the thing they felt but didn't quite say out loud
- Position Lit Studio as the natural next step — not a pitch, just the obvious answer
- Include the proposal link on its own line
- Close with a soft CTA that creates light momentum without pressure

The CTA must include this exact language:
"Selecting the package that feels right for where you're at now, which will bring you to the Stripe payment page."

Use at least one of their own words or phrases in the body.

Tone: casual, human, direct, confident
Style: short sentences, punchy, not polished — real
Length: 100–175 words

[PASTE TRANSCRIPT]

Email Template (manual version)

Post-Proposal Email

Stage 10

If no response after proposal

Ghost Sequence

Goal:Surface the real reason. Disarm. Reset. Archive after Day 30.

4 touches. Defined timing. No decisions. After Day 30 with no response — archive and move on. No exceptions.

Day 3

Direction Check

One sentence. Reply bait. Keep it alive.

Day 10

Internal Doc

Value add. No ask. Stay top of mind.

Day 17

Cost of Delay

Quantify the wait. No pitch.

Day 30

Radio Silence

Disarm. Reset. Then archive.

Day 3

Direction Check

Day 10

Internal Doc → /the-product-visual-system

Day 17

Cost of Delay → /the-cost-of-doing-nothing

Day 30

Radio Silence — Most Powerful Email in the Funnel

After Day 30 — Archive

No more contact. You've made 4 thoughtful attempts over 30 days. If they haven't responded, either the timing is wrong or it's not a fit. More emails won't fix it. Archive and move on. The Day 30 email often gets a reply weeks or months later when timing shifts.

Pages

Product Visual System ↗ Cost of Doing Nothing ↗