Top 5 Tips for E-Commerce Product Photography

If you’ve ever felt frustrated trying to make your products look perfect for your online store, you're not alone. Great product photography is one of the most important factors that can make or break your e-commerce sales. The images you present speak volumes about your product’s quality and your brand's trustworthiness.

I’m here to help. Since 2019 I’ve been creating high-impact, engaging product photos, I’ve learned exactly what works. And today, I’m sharing my top 5 tips for e-commerce product photography that will take your online store to the next level.

1. Focus on Clean and Clear Backgrounds

A cluttered or busy background can distract from your product. When shooting product photos for e-commerce, it’s important to keep the background simple. A clean, solid color backdrop lets the product shine and ensures that it’s the center of attention.

I’ve collaborated with brands like Jaunty, and together, we’ve focused on minimalistic backgrounds that highlight the product without distractions.

As Jaunty mentioned:

"Keith's communication, professionalism, and creativity has resulted in top-shelf images that are impactful and highly engaging." A simple background lets your product do the talking, and that’s what’s key to creating powerful, engaging images.

Pro Tip: Use a plain white or solid-colored background for a professional, polished look.

2. Consistency is Key

Imagine you visit a website, and every product image looks completely different. Some photos have warm tones, while others are cooler, and the background colors are all over the place. It’s not only confusing; it’s unprofessional.

Consistency in your product images builds trust with your audience. Keep the same background, lighting, and angles across your product shots. Whether you’re shooting a single item or a collection, consistency will help tie everything together and make your online store look cohesive.

Brands like Enzone have seen success with this approach. They’ve emphasized how consistency helps maintain a strong, professional brand identity.

Enzone said:

"Keith is a true professional. He is very knowledgeable of the industry and has a great eye for detail. We will definitely be using his services again!" When the images stay consistent across the board, your products look more trustworthy and polished.

3. Capture Multiple Angles and Close-Ups

In the world of e-commerce, online shoppers can’t physically touch your product, so they rely on images to make their decision. That’s why you need to showcase your product from different angles.

Include close-ups that highlight your product’s texture, features, and any special details. This gives customers a better understanding of the product, helping them make more confident purchasing decisions. When you provide images that are rich in detail, customers are more likely to feel at ease about what they’re buying.

As Hemp Social shared:

"Keith (LIT STUDIO) is fantastic! Quick, direct, and very professional. The photos were stunning and delivered promptly. Definitely worth the price. We always go to him for our photo needs. Highly recommend!" Detailed shots let potential customers get up close and personal with your product, making it easier for them to see why they should buy.

4. Use High-Quality, High-Resolution Images

Low-quality images can destroy your credibility. In e-commerce, you need sharp, clear, high-resolution images that look professional and polished. The last thing you want is for your potential customers to be turned off by pixelated or blurry photos.

At Lit Studio, we pride ourselves on delivering only the highest-quality images. I’ve worked with multiple brands to ensure their products are shown at their best—and the results are undeniable. As Jaunty said, "Keith's communication, professionalism, and creativity has resulted in top-shelf images that are impactful and highly engaging." High-quality images help build trust with your audience and make them more likely to purchase.

5. Show Your Product in Use

One of the best ways to make your product stand out is by showing it in real-life scenarios. For example, if you sell a skincare product, include photos of the product being used in a well-lit, aesthetically-pleasing setting. This helps your customers envision how the product will fit into their lives.

Including lifestyle images can drastically improve the impact of your product photography. Your customers want to see how your product works in the real world—whether it’s in a lifestyle shot or with a model using the product.

In Summary

• Clean Backgrounds:

  Keep your backgrounds simple to avoid distractions.

• Consistency:

  Ensure your product shots have uniform lighting, background, and angles.

• Multiple Angles:

  Show your product from various angles, including close-ups of key features.

• High-Resolution:

  Only use clear, high-quality images that reflect the professionalism of your brand.

• Real-Life Usage:

  Include lifestyle shots that show how the product fits into a real-world setting.

I’d love to know—what type of product photos do you think are most impactful for your brand? Let me know in the comments.

P.S. Don’t forget that great photography is a powerful tool, but it’s just one part of your online presence. Pair it with strong copy and a user-friendly website to see your sales soar!